Insights
Can Coca-Cola Salvage School System’s Brand Image?
Public-private partnerships are well established in various industries, but they represent a rare and new frontier in PR. But an endeavoring and ambitious collaboration between a major international corporation and a challenged public school district might be changing that.
My First Social Good Summit
I recently attended the Social Good Summit, a two-day, star-studded event held in September 2015 in New York City.
I am new to the nonprofit sector after having spent 14 years in the advertising world for publications such as Hearst Digital and AT&T. In my new role as Business Development Manager at The Wakeman Agency, I am always looking to learn more about the social change movement and attending the Social Good Summit was a great opportunity to get up close and personal with people who are moving the needle on important issues and other like-minded folks.
Mass Money Raising: Why Givers Latch onto Crowdfunding
If crowdsourcing in technology is like volunteerism or brainstorming on steroids, then crowdfunding is like altruistic generosity taken to new levels. But its potential impact on the field of fundraising could be giving some nonprofit organizations pause.
Five Tips to Raise Awareness of Your Social-Change Film
Though it may be rare for a social-change film to achieve big box-office numbers, that doesn’t mean organizations, nonprofits and indie artists should forego opportunities to raise the stakes of their cinematic endeavors.
When Bad Things Happen to Good Organizations
Bad things can happen to good organizations, just like they can happen to good people. Unintended consequences from deeply rooted issues, as well as unpredictable life events, can strike nonprofit organizations just like they do everyday individuals.
The Changing Role of the Event Planner
Job Vacancy – Event Planner: Coordinate events, booking entertainers, decorating facilities, ordering flowers, hiring wait staff and sampling menu. Serve as timekeeper and resource planner, managing invitations and assets (projectors, printers, lighting).
Going Back to School: Signs Your PR or Event Team Needs a Reboot
The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way.
This Week in Social Change
The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way.
The Importance of Reviewing Your Resolutions during the Year
Many nonprofits started the year on a high note, with a fresh set of organizational resolutions. Usually under the terms “strategic planning” and “annual goal setting,” organizations outlined their aspirations for the year through focused meetings and committed them to ink through detailed documents. But, just as when individual people make New Year’s resolutions, nonprofits and companies alike lose often sight of the objectives they outlined months ago.
Maximizing the Moments within Movements
In recent times, much attention has been given to the idea of amplifying a significant social moment into a larger, more sustained movement. Advocates and supporters want to see their priorities morph into something deeper and stronger, even if the odds of it being a fly-by-night fascination run high in our hyper-social, “on-to-the-next-thing” society.
We collaborate with nonprofit organizations who want to build influence and generate revenue for important social issues. Let’s talk about what that looks like for your organization.