Insights

Reimagining Thought Leadership by Vanessa Wakeman, for Huffington Post

Webster’s Dictionary defines a thought leader as one whose views on a subject are taken to be authoritative and influential. I would agree with this updated definition with a slight refinement. In my opinion, a thought leader is an individual who is committed to contributing valuable, original thinking and ideas on a subject to benefit the greater good. The individual is in service to the idea, issue or innovation with the goal of fostering change.

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My First Social Good Summit

I recently attended the Social Good Summit, a two-day, star-studded event held in September 2015 in New York City.

I am new to the nonprofit sector after having spent 14 years in the advertising world for publications such as Hearst Digital and AT&T. In my new role as Business Development Manager at The Wakeman Agency, I am always looking to learn more about the social change movement and attending the Social Good Summit was a great opportunity to get up close and personal with people who are moving the needle on important issues and other like-minded folks.

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Steps for organizations to prepare for the worst, from a media relations perspective

When Bad Things Happen to Good Organizations

Bad things can happen to good organizations, just like they can happen to good people. Unintended consequences from deeply rooted issues, as well as unpredictable life events, can strike nonprofit organizations just like they do everyday individuals.

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The Changing Role of the Event Planner

Job Vacancy – Event Planner: Coordinate events, booking entertainers, decorating facilities, ordering flowers, hiring wait staff and sampling menu. Serve as timekeeper and resource planner, managing invitations and assets (projectors, printers, lighting).

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Going Back to School: Signs Your PR or Event Team Needs a Reboot

The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way.

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