Insights

A Note from Vanessa Wakeman

Dear Friend,

“Are you ready to change the world?” That is the question that graced the cover of our very first brochure many years ago. We chose that question because it best represented the embodiment of how we see the nonprofit sector: a committed group of stewards always answering the call to improve the human condition. We find ourselves asking that question a lot lately, as we help organizations prepare for a period of uncertainty.

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Reimagining Thought Leadership by Vanessa Wakeman, for Huffington Post

Webster’s Dictionary defines a thought leader as one whose views on a subject are taken to be authoritative and influential. I would agree with this updated definition with a slight refinement. In my opinion, a thought leader is an individual who is committed to contributing valuable, original thinking and ideas on a subject to benefit the greater good. The individual is in service to the idea, issue or innovation with the goal of fostering change.

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My First Social Good Summit

I recently attended the Social Good Summit, a two-day, star-studded event held in September 2015 in New York City.

I am new to the nonprofit sector after having spent 14 years in the advertising world for publications such as Hearst Digital and AT&T. In my new role as Business Development Manager at The Wakeman Agency, I am always looking to learn more about the social change movement and attending the Social Good Summit was a great opportunity to get up close and personal with people who are moving the needle on important issues and other like-minded folks.

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Steps for organizations to prepare for the worst, from a media relations perspective

When Bad Things Happen to Good Organizations

Bad things can happen to good organizations, just like they can happen to good people. Unintended consequences from deeply rooted issues, as well as unpredictable life events, can strike nonprofit organizations just like they do everyday individuals.

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