Insights

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A Note from Vanessa Wakeman

Dear Friend,
I’ve been thinking about the evolution of our agency. Over the years we’ve continued to identify areas where we can add value to our clients, while also challenging ourselves to do increasingly great work. There have also been those occasions that we were so head down doing the work, that we completely missed what was in front of us, and had to play catch up.

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Real World Scholars

Real World Scholars at Capitol Hill

When people think about public relations, they usually think of agencies helping clients get positive coverage in the media. And while that is a majority of what we do at The Wakeman Agency, we are increasingly helping clients build mutually beneficial relationships with third party organizations. Influencer outreach is an important component of public relations as it allows organizations to engage thought leaders and policy makers who are respected authorities and who maintain dialogue with highly targeted audiences. The Wakeman team is skilled at helping clients understand, prioritize and effectively engage with stakeholders who matter most to their issues, causes and organization.

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A Note from Vanessa Wakeman

Dear Friend,

“Are you ready to change the world?” That is the question that graced the cover of our very first brochure many years ago. We chose that question because it best represented the embodiment of how we see the nonprofit sector: a committed group of stewards always answering the call to improve the human condition. We find ourselves asking that question a lot lately, as we help organizations prepare for a period of uncertainty.

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light bulbs sketched on chalkboard

Reimagining Thought Leadership by Vanessa Wakeman, for Huffington Post

Webster’s Dictionary defines a thought leader as one whose views on a subject are taken to be authoritative and influential. I would agree with this updated definition with a slight refinement. In my opinion, a thought leader is an individual who is committed to contributing valuable, original thinking and ideas on a subject to benefit the greater good. The individual is in service to the idea, issue or innovation with the goal of fostering change.

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Social Good Summit

My First Social Good Summit

I recently attended the Social Good Summit, a two-day, star-studded event held in September 2015 in New York City.

I am new to the nonprofit sector after having spent 14 years in the advertising world for publications such as Hearst Digital and AT&T. In my new role as Business Development Manager at The Wakeman Agency, I am always looking to learn more about the social change movement and attending the Social Good Summit was a great opportunity to get up close and personal with people who are moving the needle on important issues and other like-minded folks.

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We collaborate with nonprofit organizations and socially responsible companies that want to build influence and generate revenue for important social issues. Let’s talk about what that looks like for your organization.