Insights

This Week in Social Change

The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way.

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The Importance of Reviewing Your Resolutions during the Year

Many nonprofits started the year on a high note, with a fresh set of organizational resolutions. Usually under the terms “strategic planning” and “annual goal setting,” organizations outlined their aspirations for the year through focused meetings and committed them to ink through detailed documents. But, just as when individual people make New Year’s resolutions, nonprofits and companies alike lose often sight of the objectives they outlined months ago.

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Maximizing the Moments within Movements

In recent times, much attention has been given to the idea of amplifying a significant social moment into a larger, more sustained movement. Advocates and supporters want to see their priorities morph into something deeper and stronger, even if the odds of it being a fly-by-night fascination run high in our hyper-social, “on-to-the-next-thing” society.

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The Cause Donor as Disruptor

There’s a lot a talk about disruption these days. Disruptive technologies that stand to change the way we communicate or do business. Disruptive modes of speaking that broaden our lexicon and challenge our dictionaries of record. Disruptive thinking that stretches our views of the world, our communities and even ourselves.

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Traditional Media, Facebook Win Credibility Contest

There is much more to how viewers and readers perceive and vet branded content than meets the eye. While newfangled digital platforms tend to dominate headlines and preferred practices by many media and PR practitioners, what’s old is new again – or, rather, it has never gone completely out of style in the first place.

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Raising the Bar (and Engagement) by Celebrating Success

In 2005, The Wakeman Agency started working with Workshop in Business Opportunities (WIBO), a New York-based nonprofit organization that helps enable small business owners and budding entrepreneurs through its signature workshop – a sixteen-week program that can be likened to a mini-MBA. During this program, attendees from underserved communities gain foundational business knowledge in critical subject areas such as sales, finance, human resources and customer service.

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From The Wakeman Agency Archives

As we celebrate our twelfth birthday this month, we find ourselves reminiscing about the early days. Check out this article about one of our first clients, The Development and Finishing Institute. It was our first media placement in The New York Times and we have been on a roll ever since – building and nurturing deep relationships with a broad group of producers, reporters, hosts, editors and bloggers that cover a variety of beats for some of the most sought after, coveted media outlets. Relationships that have benefited our growing roster of clients.

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The Wow Factor of the Wakeman Workplace

According to the Harvard Business Review, more than 100 studies found that the most engaged employees — those who report they’re fully invested in their jobs and committed to their employers — are significantly more productive, drive higher customer satisfaction and outperform those who are less engaged.

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