Pinterest — Why It’s good for Business and Ideas for What to Post

By Monica Clarke

If you haven’t heard of Pinterest, then you may be living under a rock. Pinterest has been everywhere in a social boom, from articles in The Wall Street Journal to local newscasts. Everyone seems to have an interest in Pinterest.

But is it just another social fad, and is it worth anything to your business? Yes and Yes. While fads are known to fade, the unique and easy-to-use platform makes Pinterest a fad that has a real chance at staying around for a very long time. It shouldn’t be ignored when it comes to your organization’s marketing mix.

Creating a visual is powerful; people love to look at things and discover new and cool ideas. And Pinterest offers this to them. Create boards on the site that offer a unique look into the inner workings of your organization. But what should you post? Here are the top 5 ways to use Pinterest to highlight your business:

1. People in action at work: This is a great way to show personality and create a window with respect to who is doing things and how things are getting done at your organization.

2. Your work in the community: Get outside the office and pin pictures of events and work done outside of the bricks and mortar. You may see new people at your next event because of a great picture they saw on Pinterest.

3. Your product in a unique setting or your service in action: I have a friend who took a small pot of soil, planted a seed and took the pot to different places in the city while it grew, giving it a name and quirky personality. This is a great idea for your product. See how many places you can get your product shown or have it take a fictional adventure. If you have a service, you will have to get a bit more creative by creating a need for your service through images.

4. Show your expertise: We created boards that highlight what books we would suggest reading, as well as a board full of media Do’s and Don’ts. This provides information about what we know in a unique fashion.

5. Trends that are unique to your industry: Depending on your industry, you could have just one focused trends board, or you can segment and break them down into many different boards. A clothing company may want to highlight trends according to seasons, while a personal training facility can show boards that highlight new trends in food, exercise and sports.

So what are you waiting for? Start brainstorming with your team today based on these board usage ideas, and happy pinning!!! Come check out our board at: