By Monica Clarke
The rise of social media has been said to be revolutionary. It has made a huge impact on how we interact with our friends and family. It also has greatly impacted how we connect with brands and causes. It has affected how we gather information and learn. Shopping has moved from a crowded mall to a laptop and a broadband connection. Life is not as it was just a few years ago. Social media has affected our economy in such profound ways that it inspired Global Vice President of Online Marketing for EF Education and author, Erik Qualman. He has given a term to this economic movement spurred by social media: “Socialnomics.” Qualman has also written an amazing book that breaks down how exactly social media and economics have fused.
The book starts with the basics, including the macro thinking of social media and its impact. Qualman then moves on to explore the worlds of human behavior and how our thinking has completely done a 180-degree turn — except for the fact that we are still human. Socialnomics offers stunning and entertaining insight into the world and power of social media. Qualman socialnomicsthen wraps up by looking into the future and asking questions that we should all be reflecting on. One example: What capabilities will be required for people, politician, companies, and so on to be successful in a transparent and sound bite-crazed world – a world in which social media is a driving force?
For those of you in search of understanding and learning like myself, Socialnomics is a must read, even if you are not in the field of social media. Because when it comes down to it, this phenomenon is bigger than we can imagine, and we should never underestimate the power of technology in our society.
You can download the book to your Kindle on Amazon for only $9.99. Happy reading!