Practice doesn’t always make perfect, but it can certainly make you more proficient. This might not be a crisis communications adage, but it should be, especially for nonprofit organizations and socially responsible companies that need to be prepared in the event of the unexpected.
What Will The Mistress of Mayhem Teach Your Organization About Crisis Planning?
Nonprofit organizations have financial audits conducted annually, but when was the last time your organization had a crisis drill, or simulation, to assess its ability to effectively manage a crisis? The answer is likely never, and that’s not advisable.