Communicating during COVID-19 requires a nuanced approach, as organizations aim to strike the delicate balance between their needs and empathy for their audiences. Tone deaf communications will damage relationships far beyond the crisis.
COVID-19 has rocked the world. Here in the US, many nonprofit organizations are scrambling to figure out how to take mission critical events online. However, digitally executing a traditionally in-person event poses a unique set of challenges that many nonprofits are struggling with.
The Wakeman Agency was named a 2019 Mercury Award winner by the Greater Connecticut Chapter of the Public Relations Society of America (PRSA) in the media relations category. This was the third Mercury Award win for The Wakeman Agency in recognition of impactful campaigns we’ve created for great causes!
The Wakeman Agency is excited to announce a new engagement with Generation, a global nonprofit that is addressing the employment gap and making entry-level employment accessible to disconnected youth. Generation recently received a grant from The Rockefeller Foundation for an impact hiring initiative and retained The Wakeman Agency for a national Awareness campaign.
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala.