Communicating during COVID-19 requires a nuanced approach, as organizations aim to strike the delicate balance between their needs and empathy for their audiences. Tone deaf communications will damage relationships far beyond the crisis.
COVID-19 has rocked the world. Here in the US, many nonprofit organizations are scrambling to figure out how to take mission critical events online. However, digitally executing a traditionally in-person event poses a unique set of challenges that many nonprofits are struggling with.
COVID-19 has put a spotlight on the fragility of the nonprofit sector. The organizations that are on the frontlines to protect the most vulnerable amongst us are now in a similar financial position of economic insecurity.
The Wakeman Agency has been engaged by the Alliance of Families for Justice (AFJ) to amplify the voices of incarcerated New Yorkers and their families, who are gravely threatened by the COVID-19 pandemic.
The Wakeman Agency has been engaged by MOZAIK Philanthropy, a national foundation committed to democratizing philanthropy, to get the word out to artists about an exciting new opportunity.
The Wakeman Agency is proud to announce that we will be planning two key fundraising events for the New York Woman’s Foundation (NYWF): the Celebrating Women Breakfast and the Radical Generosity Dinner.
The Wakeman Agency was named a 2019 Mercury Award winner by the Greater Connecticut Chapter of the Public Relations Society of America (PRSA) in the media relations category. This was the third Mercury Award win for The Wakeman Agency in recognition of impactful campaigns we’ve created for great causes!
The Wakeman Agency is excited to announce a new engagement with Generation, a global nonprofit that is addressing the employment gap and making entry-level employment accessible to disconnected youth. Generation recently received a grant from The Rockefeller Foundation for an impact hiring initiative and retained The Wakeman Agency for a national Awareness campaign.
The Wakeman Agency will lead strategy and execution of the #JusticeforEmmettTill campaign to catalyze people toward supporting Emmett Till’s case, as well as other civil rights era crimes that remain unsolved.
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala.