Engagement strategies matter as much as the charitable affair itself
Charity auctions. Wine tastings. Formal awards dinners. Black tie galas. Feel-good races. Fundraising walks.
Many nonprofit organizations repeat the same roster of events each year, or ask simply, “Which type of fundraising event should we have next?” rather than looking under the surface at more critical factors.
Read moreHow Relevant is Your Special Event in Today’s Market?
Top Event Magazine Honors NY Agency with Prestigious Award Chicago, IL (January 28, 2013) – – The Wakeman Agency, an event management and public relations firm in New York City was recognized by Special Events magazine with a coveted Gala Award in the Best Event for a Corporation category. Much like the Oscars is to … Read moreThe Wakeman Agency Wins Gala Award at The Special Event 2013
Everything is finally set up and ready to go. You have the location reserved, the entertainment has been secured and the only thing left to do is to get the word out. But how can you advertise your event to reach the widest possible audience without blowing your budget? The answer is social media. Whether … Read moreIntegrating Social Media into Events
Dear Friends, I am thrilled to announce that The Wakeman Agency has been recognized by Special Events magazine for the Special Events 2013 Gala Awards. An event that we produced this past spring for our client Shoretel is a finalist for Best Event for a Corporation with a budget of $250,000. Special Events magazine is … Read moreThe Wakeman Agency Selected as Finalist for 2013 Special Event Gala Awards
By Katherine Turiano Lately I have been on a big kick to simplify, to drop the weight of what is not essential to my happiness and productivity inevent planning. I have studied the works of well-known organizing professionals—well, if studying is allowed to be defined as listening to audio books in my car while stuck … Read moreWhat I Can’t Live Without
By Mason Burnham If you’re trying to score PR for your special event, the first thing you need to strive for is to make sure that your event is actually a special event. But let me tell you, it is not easy to get media (especially in a major market like New York City) interested … Read moreHow to Score PR for Your Special Event
By Katherine Turiano I believe the reason events are essential to non-profits is because they are able to raise awareness and funding for a non-profit’s cause within one glittering gala night or mud-covered triathlon day. The Wakeman Agency is able to perfectly partner with your team to take on the production and publication of your … Read moreMarketing for Nonprofits – Why Events are Essential
By Katherine Turiano Any budget can make an event stand out; think sweeping venues which are breathtaking at first sight to small details which are remembered by those invited. Every event has a budget: I have planned events for years for clients ranging from national corporations to individuals in their homes, and each has had … Read moreSoirees on a Budget: Cost-Effective Ways to Make Your Event Stand Out
By Vanessa Wakeman I love a gala just as much as the next girl and possibly more. My agency has had the good fortune to serve as event planners for fundraising galas of many shapes and sizes and we have loved every minute of it. But in a city with so many deserving charities and … Read moreGala Fatigue
By Katherine Turiano Pack an Event Kit An event kit is just a suitcase, but knowing that all the small items you may need are in one place can help you save time searching during event execution. When I say that this is a lesson learned working at an event planning company, it’s true.Running around … Read moreEvent Planning Tips: Lessons Learned from Past Events