How Relevant is Your Special Event in Today’s Market?

Engagement strategies matter as much as the charitable affair itself

Charity auctions. Wine tastings. Formal awards dinners. Black tie galas. Feel-good races. Fundraising walks.

Many nonprofit organizations repeat the same roster of events each year, or ask simply, “Which type of fundraising event should we have next?” rather than looking under the surface at more critical factors.

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The Wakeman Agency Wins Gala Award at The Special Event 2013

Top Event Magazine Honors NY Agency with Prestigious Award Chicago, IL (January 28, 2013) – – The Wakeman Agency, an event management and public relations firm in New York City was recognized by Special Events magazine with a coveted Gala Award in the Best Event for a Corporation category. Much like the Oscars is to … Read more

The Wakeman Agency Selected as Finalist for 2013 Special Event Gala Awards

Dear Friends, I am thrilled to announce that The Wakeman Agency has been recognized by Special Events magazine for the Special Events 2013 Gala Awards. An event that we produced this past spring for our client Shoretel is a finalist for Best Event for a Corporation with a budget of $250,000. Special Events magazine is … Read more

What I Can’t Live Without

By Katherine Turiano Lately I have been on a big kick to simplify, to drop the weight of what is not essential to my happiness and productivity inevent planning. I have studied the works of well-known organizing professionals—well, if studying is allowed to be defined as listening to audio books in my car while stuck … Read more

Marketing for Nonprofits – Why Events are Essential

By Katherine Turiano I believe the reason events are essential to non-profits is because they are able to raise awareness and funding for a non-profit’s cause within one glittering gala night or mud-covered triathlon day. The Wakeman Agency is able to perfectly partner with your team to take on the production and publication of your … Read more

Soirees on a Budget: Cost-Effective Ways to Make Your Event Stand Out

By Katherine Turiano Any budget can make an event stand out; think sweeping venues which are breathtaking at first sight to small details which are remembered by those invited. Every event has a budget: I have planned events for years for clients ranging from national corporations to individuals in their homes, and each has had … Read more