There is much more to how viewers and readers perceive and vet branded content than meets the eye. While newfangled digital platforms tend to dominate headlines and preferred practices by many media and PR practitioners, what’s old is new again – or, rather, it has never gone completely out of style in the first place.
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In 2005, The Wakeman Agency started working with Workshop in Business Opportunities (WIBO), a New York-based nonprofit organization that helps enable small business owners and budding entrepreneurs through its signature workshop – a sixteen-week program that can be likened to a mini-MBA. During this program, attendees from underserved communities gain foundational business knowledge in critical subject areas such as sales, finance, human resources and customer service.
As we celebrate our twelfth birthday this month, we find ourselves reminiscing about the early days. Check out this article about one of our first clients, The Development and Finishing Institute. It was our first media placement in The New York Times and we have been on a roll ever since – building and nurturing deep relationships with a broad group of producers, reporters, hosts, editors and bloggers that cover a variety of beats for some of the most sought after, coveted media outlets. Relationships that have benefited our growing roster of clients.