"WE ARE THE PEOPLE BEHIND
THE PEOPLE ON THE FOREFRONT
OF SOCIAL CHANGE"

~ Vanessa Wakeman, CEO, The Wakeman Agency

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OUR NEW
SILICON VALLEY
OFFICE HAS
OPENED

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STORYTELLING THAT
CREATES DIALOGUE

Find out how we secured more than 70 interviews
in 48 hours for UCLA's The Civil Rights Project.

LEARN MORE

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BATTLE OF THE BANDS
FOR A CAUSE

When companies connect to
communities, great things happen.

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YOUR BRAND AND MISSION
SHOULD BE AT THE HEART
OF EVERYTHING YOU DO.

Find out how we create
events that raise money and your profile.

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Using events and PR to revitalize a brand’s promise

STRENGTHENING LEGACIES

CASE STUDIES

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Africa-America Institute


Case Study
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UCLA Civil Rights Project


Case Study
March On Washington Logo

March On Washington Film Festival


Case Study

LATEST NEWS & INSIGHTS

How to Make Yourself Attractive to the Media


Blog
media relations

Practical tips that drive engagement, relationship building and credibility

The media landscape has forever been disrupted by innovation, as technologies re-frame national conversations and democratize news coverage via citizen journalists, YouTube stars, social media darlings and their related ilk.

Still, the traditional newsroom and established media giants remain The Fourth Estate, vis-à-vis national television networks and local affiliates, daily newspapers and talk radio programs, vetting facts and sanctioning the headlines of the day. Just as the old and new ways of media collapse and converge, connecting with reporters, editors and news producers likewise demands an ability to finesse tried-and-true media relations practices with the novel and new. keep reading

How Relevant is Your Special Event in Today’s Market?


Blog
event planning

Engagement strategies matter as much as the charitable affair itself

Charity auctions. Wine tastings. Formal awards dinners. Black tie galas. Feel-good races. Fundraising walks.

Many nonprofit organizations repeat the same roster of events each year, or ask simply, “Which type of fundraising event should we have next?” rather than looking under the surface at more critical factors. keep reading

Poets who Used Their Words for Social Change


Blog
social-change

Appreciating social change through creativity during National Poetry Month

Poets have long been the lyrical documentarians and commentators of our society, tackling critical issues in their verse. Though they have written eloquently about love, spirituality and the human condition, poets have also wielded their pens to transform our train of thought and challenge old ways of being. Some of the best-known poets have addressed global concerns like environmentalism and social ills like racism in their works. keep reading

Moment or Movement?


Blog
social change

Clues to social-change staying power

From the Ice Bucket Challenge and the 99 Percent to Black Lives Matter and “Lean In,” in the past few years, we’ve witnessed no shortage of social-change campaigns and popular, thought-provoking initiatives. These efforts have been designed to heighten general knowledge and mobilize collective action for various social-change causes and worthwhile crusades. But why do some campaigns maintain traction, while others become a blip that few remember? keep reading