When people think about public relations, they usually think of agencies helping clients get positive coverage in the media. And while that is a majority of what we do at The Wakeman Agency, we are increasingly helping clients build mutually beneficial relationships with third party organizations. Influencer outreach is an important component of public relations as it allows organizations to engage thought leaders and policy makers who are respected authorities and who maintain dialogue with highly targeted audiences. The Wakeman team is skilled at helping clients understand, prioritize and effectively engage with stakeholders who matter most to their issues, causes and organization.
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“Are you ready to change the world?” That is the question that graced the cover of our very first brochure many years ago. We chose that question because it best represented the embodiment of how we see the nonprofit sector: a committed group of stewards always answering the call to improve the human condition. We find ourselves asking that question a lot lately, as we help organizations prepare for a period of uncertainty.