Public-private partnerships are well established in various industries, but they represent a rare and new frontier in PR. But an endeavoring and ambitious collaboration between a major international corporation and a challenged public school district might be changing that.
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I recently attended the Social Good Summit, a two-day, star-studded event held in September 2015 in New York City.
I am new to the nonprofit sector after having spent 14 years in the advertising world for publications such as Hearst Digital and AT&T. In my new role as Business Development Manager at The Wakeman Agency, I am always looking to learn more about the social change movement and attending the Social Good Summit was a great opportunity to get up close and personal with people who are moving the needle on important issues and other like-minded folks.