The YWCA of the City of New York partnered with The Wakeman Agency to revitalize the YW’s Salute Luncheon. Like many nonprofits, the YW’s small development team struggled to manage the scope of such a large event with their limited resources. When they enlisted The Wakeman Agency’s support, they had less than four months to organize the Salute Luncheon—an effort that usually takes a year of planning.
Having coached many organizations on events strategy and execution, The Wakeman Agency was able to call upon a breadth of experience when looking at the YW’s needs. A quick analysis of their situation allowed The Wakeman Agency to identify immediate improvements to the YW’s event communications, planning process, and donor strategy.