Practical tips that drive engagement, relationship building and credibility
The media landscape has forever been disrupted by innovation, as technologies re-frame national conversations and democratize news coverage via citizen journalists, YouTube stars, social media darlings and their related ilk.
Still, the traditional newsroom and established media giants remain The Fourth Estate, vis-à-vis national television networks and local affiliates, daily newspapers and talk radio programs, vetting facts and sanctioning the headlines of the day. Just as the old and new ways of media collapse and converge, connecting with reporters, editors and news producers likewise demands an ability to finesse tried-and-true media relations practices with the novel and new. keep reading