The Wakeman Agency helps mission-driven causes and socially responsible companies leverage the power of strategic communications in pursuit of systemic change.

Shaping stories towards justice

Our Mission

Since its inception in 2003, The Wakeman Agency’s focus has been centered on purpose-driven engagements that give voice to the needs and experiences of historically excluded groups. Our mission has always been rooted in dismantling systemic oppression.

We are proponents of Narrative Justice, shaping stories side by side with their protagonists, centering their perspectives and experiences as catalysts for the transformation of systems.

We are committed to leveraging the power of strategic communications to bring forth stories that reflect the dignity, strengths and histories of the people and communities that we serve, by reflecting the humanity of those we are representing.

Weaving tried and trusted technical mastery with the experiences of those who are transforming systems, our expertise amplifies impact that results in meaningful change defined principally by those impacted by that change.

Anthropomorphizing language pops up all the time in the stories that are currently circulating about AI. But, what implications come with this futuristic outlook? Read more here about how the language we use in regard to AI impacts our work toward social change in the present.

Work in Action

Discover how our unique capabilities and methodologies create impact and ignite action.

United Way of New York City (UWNYC)

Case Study: Strategically Addressing Multiple Service Areas Via Public Relations

Choose Healthy Life

Increasing COVID-19 Testing and Vaccinations in Black Communities Through Culturally Fluent Messaging

We seek to promote greater collective responsibility in media culture on behalf of those whose stories we are telling. Read our White Paper on Narrative Justice.

Contact us to explore how our strategic communications offerings will help you shape the trajectory of your organization’s work towards meaningful impact.