2025 Inaugural Thought Leadership Snapshot

For over two decades, The Wakeman Agency has worked with the nonprofit and foundation sector to champion the importance of thought leadership and support its growth in organizations as an essential communications tool to advance social change. Through our pioneering work launching the first-ever thought leadership training program for women in the sector in 2017, She Roars, we observed the many ways that tackling this essential need can categorically shift the playing field for an organization and impact entire sectors. But what exactly makes powerful thought leaders? What areas of growth are needed in the nonprofit sector to advance this important communications tool? In this year of profound turmoil, the social change sector needs effective thought leaders more than ever. The 2025 Thought Leadership Snapshot shares new data and recommendations to help you bolster your thought leadership skills.