Case Studies

Help-For-Children

Help For Children

At-A-Glance: The Wakeman Agency was engaged by Help For Children (HFC), a global nonprofit that funds organizations working to prevent and treat child abuse. HFC was launching a 3,000-mile Run2Heal by endurance athlete Christian Griffith to raise awareness about child abuse. With media coverage that crossed the country and all boundaries, we sparked a national dialogue on this critical issue. Creating

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National Domestic Workers Association

National Domestic Workers Association

Results at a Glance Planned and executed a major fundraising event with more than 400 attendees in a short time frame. Increased donations by developing an event strategy and establishing a fundraising committee. Translated a strong nonprofit brand into an event’s ethos. Developed a strategy to engage a new donor population of young professionals. The Wakeman Agency Helps a Large

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UCLA Civil Rights Project

UCLA Civil Rights Project

At a Glance: The Wakeman Agency was retained to provide media relations for the UCLA Civil Rights Project/Proyecto Derechos Civiles report on “New York State‘s Extreme School Segregation: Inequality, Inaction and a Damaged Future.” The goal was to create awareness of this problem throughout the state, get people talking—and ultimately empower advocates to bring about change.   The Wakeman Agency Turns the

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YWCA Salute Luncheon

The YWCA Salute Luncheon

Results at a Glance Completely overhauled and executed a signature event in fewer than four months Exceeded funds raised by 15% Increased giving at the event Initiated a fundraising model the YW still uses today Coached the Board of Directors into a more active fundraising role Partnered on the event for five years, increasing fundraising year over year  The YWCA

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Chemo-Cars

Chemo Cars

At-A-Glance: The Wakeman Agency counseled ChemoCars, a recently established organization dedicated to providing transportation to treatment for cancer patients, on developing strategic corporate and community partnerships. We helped ChemoCars gain national renown through media exposure that included segments on “CBS Evening News” and “Inside Edition.” As media attention created awareness, the number of rides provided increased by 20% in two

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New York Urban League

New York Urban League

Overview​​ In the summer of 2010, the New York Urban League approached The Wakeman Agency to provide media relations services for its 40th Annual Football Classic. The game, which is considered one of the hallmark events, provides funds for the League’s Whitney M. Young, Jr., scholarship program. In recent years, the game had lost its luster and attendance was down

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Shoretel Sky

Shoretel Sky

Overview​​ When our client M5 Networks was acquired, they wanted to host an event to celebrate this milestone, connect with key industry influencers and pay homage to staff and clients. They came to us for ideation and execution of an event that would deliver all of the above in an enjoyable and memorable manner. Our client first approached us in

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March-On-Washington

March On Washington Film Festival

Overview​​ The March on Washington Film Festival is a new social change film festival that focuses on themes related to the historic March on Washington, striving to inspire activists and honor the heroes of the Civil Rights Era. In addition to film screenings, the festival includes panel discussions and live musical performances to bring film, music and keynote speakers together

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