Case Studies

Choose Healthy Life

Increasing COVID-19 Testing and Vaccinations in Black Communities Through Culturally Fluent Messaging At a Glance Precise gauging of messaging needs in simultaneous, geographically dispersedcommunities resulting in overall behavioral change at scale. Messaging design on a complex topic that raises strong negative emotions within target audiences (fear, suspicion, anxiety). Masterful execution of robust, time sensitive communications planningamongst a variety of partner

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New York Urban League

New York Urban League Elevating a Legacy Event: New Audiences and Increased Revenue At a Glance Goals Refresh event to reflect deeper focus on Diversity, Equity and inclusion Expand engagement in honoree nomination process Increase fundraising revenue Services Event Management Fundraising Strategy Audience Development Event Rebranding Messaging Architecture Results Exceeded increased fundraising goal by 15% Event branding and positioning that

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Help-For-Children

Help For Children

Help for Children (HFC) retained The Wakeman Agency to increase awareness of the nonprofit’s work providing grants to the most effective child abuse prevention and treatment programs in six countries. The organization had received little press and was not widely recognized in spite of their distribution of more than $51 million in grants in 20 years.

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Media relations for the UCLA Civil Rights Project

UCLA Civil Rights Project

Driving the narrative on segregation in NYC schools. UCLA’s Civil Rights Project/Proyecto Derechos Civiles (CRP) released a groundbreaking report entitled, “New York State’s Extreme School Segregation: Inequality, Inaction, and a Damaged Future.” This study explores trends in enrollment and school segregation patterns at the state and regional levels, including the New York City metropolitan area. The study’s conclusions found that

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Alliance of Families For Justice Banner in green

Alliance of Families for Justice

In early 2020, the emergence of the COVID crisis presented a critical moment for raising awareness of criminal justice reform and the personal experiences of incarcerated individuals and their families. The Alliance of Families for Justice, an advocacy group of-and-for the families of incarcerated New Yorkers and their loved ones, wanted to amplify key voices during this pivotal moment. AFJ

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Animal Farm Foundation banner in red

Animal Farm Foundation

CREATING ORGANIZATIONAL THOUGHT LEADERSHIP AT THE FOREFRONT OF ADVOCACY. The Wakeman Agency partnered with Animal Farm Foundation on its efforts to address breed restriction laws and practices that hinder access to housing and disability service resources for their human companions. We knew that their goal to revise policies meant they needed to develop their organizational identity as a leading, public

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Non-profit event planning and fundraising gala for NDWA

National Domestic Workers Alliance

Results at a Glance Planned and executed a major fundraising event with more than 400 attendees in a short time frame. Increased donations by developing an event strategy and establishing a fundraising committee. Translated a strong nonprofit brand into an event’s ethos. Developed a strategy to engage a new donor population of young professionals. The Wakeman Agency Helps a Large

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YWCA Salute Luncheon

The YWCA Salute Luncheon

Results at a Glance Completely overhauled and executed a signature event in fewer than four months Exceeded funds raised by 15% Increased giving at the event Initiated a fundraising model the YW still uses today Coached the Board of Directors into a more active fundraising role Partnered on the event for five years, increasing fundraising year over year  The YWCA

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Chemo-Cars

Chemo Cars

At-A-Glance: The Wakeman Agency counseled ChemoCars, a recently established organization dedicated to providing transportation to treatment for cancer patients, on developing strategic corporate and community partnerships. We helped ChemoCars gain national renown through media exposure that included segments on “CBS Evening News” and “Inside Edition.” As media attention created awareness, the number of rides provided increased by 20% in two

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New York Urban League

New York Urban League

New York Urban League Overview​​ In the summer of 2010, the New York Urban League approached The Wakeman Agency to provide media relations services for its 40th Annual Football Classic. The game, which is considered one of the hallmark events, provides funds for the League’s Whitney M. Young, Jr., scholarship program. In recent years, the game had lost its luster

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