“Are you ready to change the world?” That is the question that graced the cover of our very first brochure many years ago. We chose that question because it best represented the embodiment of how we see the nonprofit sector: a committed group of stewards always answering the call to improve the human condition. We find ourselves asking that question a lot lately, as we help organizations prepare for a period of uncertainty.
Our current political climate has ignited a spirit of social activism for many that were previously on the sidelines, and that can be good news for those on the front lines. Several of the nonprofits I’ve spoken with over the past few months shared concerns about how to best leverage the increased interest by new activists beyond this moment. Others expressed worry about the impact of the new administration on the philanthropy landscape and how they can highlight their relevancy while a handful of nonprofits dominate the news cycle. The most under-resourced organizations are understandably overwhelmed by the constant changes taking place, and feel unsure of what messages will best resonate with their audiences.
While these are unprecedented times, there are opportunities to be mined within the chaos. I encourage organizations to be more strategic with how they position their causes, within the context of the current narratives in the news cycle.
As you figure out how to navigate this new landscape, we, too, are making adjustments to ensure that we can be responsive to your needs. Our signature Special Events and Public Relations services are still at the very core of Wakeman, but we’ve also added a couple of new offerings that we believe will be helpful.
- She Roars, a thought leadership program for women in the social change sector. We launched She Roars last fall as a 1-1 coaching program, and are excited to expand it to an online training program as a lower cost option.
- We The People PR Program, an interactive training program to help nonprofits develop and execute a strategic and effective communications plan.
I am excited that we can extend our expertise in new ways that serve the sector!
What changes are your organization experiencing in 2017?
P.S. Check out my recent Huffington Post blog, Five Things Every Nonprofit Should Be Doing Right Now