By Monica Clarke
Klout.com is a gem of a software program that I introduced in a previous blog. In that entry, I explained Klout’s scoring system and what exactly is measured via this website. But the heart of the matter is: what do you do with the numbers?
Well, here at The Wakeman Agency we use the numbers to gauge how effective we are being as communicators on Twitter primarily. This is done by keeping an Excel log and graphed charts to see and track trends that occur in relation to certain topics that we also track via Hootsuite, Twitter, Facebook, mPact, and a number of other free online management tools. Gathering the information is step one, and next comes the analysis. I track the numbers against the amount of interaction we have in a week and the topics that we share or talk about. When our Klout score rises, I know that we are on the right track with communicating information that our audience is interested in. When our score drops, I modify our communications strategy in order to stay on top of the most current trends and conversations.
In this day and age of high tech communications, Klout scores like these are helpful and important to understand, insofar that they tell you whether or not your audience is really understanding and remaining attentive. Let’s imagine you are giving a speech at a convention. You are able to give your speech, go over any questions from the audience, and even network afterward. The networking face-to-face option is key because there are a myriad of non-verbal cues that people express while listening and conversing. Contrast this scenario to the virtual world, where information is transmitted so quickly and in such large quantities that keeping track of it all leads to the inevitability of numbers analysis. This leads techies to say that the world is all zeros and ones (binary code). It is and it isn’t, but the fact of the matter is that if you are unable to see the expressions made when you make a statement, it is hard to see where you should lead the conversation…. unless you have a Klout score to help you, that is.
Remember: a picture may be worth a thousand words, but numbers never lie.