By Jessica Epperly
There are many ways to get media attention for your story. One of the best ways is to hire a public relations specialist with strong connections to the media. Journalists are notoriously hard to reach, but there are a few tricks of the trade that can help get their attention.
A well thought-out and executed PR campaign is an essential first step to ensure your messaging is in line with the kinds of stories media are looking for. Because a publicist works directly with media on an ongoing basis, hiring a professional can make a world of difference in tailoring your message so it will attract attention. Because members of the media are continually beholden to deadlines and driven largely by the day’s news cycle, they have very little time to comb through story pitches that are interminable or irrelevant. An effective PR campaign will allow for convincing and cohesive messaging resulting in clear and concise communication with journalists.
Press releases are another great tool of the trade. However, having a well-written press release does not necessarily guarantee you success. Although anyone can pitch to a journalist, most journalists will only give attention to story pitches that come from recognizable and established public relations professionals or agencies, such as The Wakeman Agency. This is because journalists can be bombarded with e-mails and phone calls on any given day; therefore, they will typically only open e-mails or take phone calls from those they already have a relationship with. In addition to using press releases to reach media, there are numerous online newswire services such as PR Newswire that can help by posting or distributing your press release to media. Some online newswires may ask a fee for this service, but there are some credible ones out there that are free of charge.