Social Justice Media Relations Specialist

About The Wakeman Agency

Founded in 2003, The Wakeman Agency is a social change firm, partnering with progressive nonprofits and socially responsible companies. Known as “the people behind the people at the forefront of social change and innovation,” The​ ​Wakeman Agency serves as a trusted advisor to organizations around the globe. Our core services include public relations, special events, thought leadership development, crisis communications and strategic counsel.  

Job Summary

The Wakeman Agency is seeking a Media Relations Specialist (MRS) to join the agency and support a number of mission-driven campaigns. The ideal individual will have worked within an agency setting and have a deep understanding of current social issues. The MRS must be skilled at pitching on behalf of clients. The MRS will have ownership for pitching on multiple accounts, requiring them to have strong time management and customer service skills. 


  • Lead efforts to generate media placements for projects, pitching to the media on a daily basis. 
  • Take ownership of media relations for assigned accounts while driving consistent media results; work closely with Campaign Manager and Director to report status of accounts deliverables. 
  • Ability to provide ad hoc support for specific projects outside of those in the SMRS assigned portfolio. 
  • Engage frequently with media contacts regarding projects, updates and breaking news. 
  • Ability to seek out relevant news topics that can be leveraged for thought leadership opportunities and news coverage.
  • Support team on media plans, providing insight into outlets, angles, etc.
  • Craft proactive pitch ideas to share with clients based on trends, emerging developments and other updates.   
  • Anticipate changes to the media landscape related to the client’s area of focus and offer solutions to support any needed pivots on projects. 
  • Participate in team huddles and brainstorming sessions to develop strategy and tactics for project engagements. 


  • Proven track record of media relations success in nonprofit, philanthropy or social justice. 
  • Existing relationships with local and national media contacts.
  • Excellent written and verbal skills, confident style of communicating with media and clients, and a proven ability to effectively organize and manage multiple tasks.
  • Positive, professional, and flexible attitude that lends itself to superior service.
  • Self-starter who is able to take on assignments and deliver results.
  • Solid research skills.
  • Familiarity with Cision, Vocus or similar tools.
  • Ability to thrive in a fast-paced environment.
  • A minimum of five years of paid experience in an agency setting.
  • Ability to work independently and as apart of a team

If the idea of working in PR on behalf of progressive organizations that endeavor to change the world is appealing, then we’d love to hear from you.  Women, People of Color, People with Disabilities and LGBTQ people strongly urged to apply. 

This is a full-time position with eligibility for benefits including paid vacation and holidays, paid sick leave, performance bonus, health insurance and retirement savings. Salary is within the range of $70,000 – $85,000. Qualified candidates expressing interest in this position in a part-time or consulting capacity will also be considered.


To apply, please send a resume to [email protected]. In the subject line, please write: Social Justice Media Relations Specialist.