Season 4
Season 4 examines the growing influence of celebrities and influencers. In an era defined by social media and global interconnectedness, these platforms have forever changed the way we engage, communicate and mobilize. A single tweet or public mention can spark action and even alter the trajectory of a nonprofit organization. This season explores how nonprofits can harness and leverage this collective power to address some of the most pressing social issues of our time.
Another must-listen-to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and firsthand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.
LISTEN TO SEASON 4 EPISODE 6
In this dialogue, VICE Media’s, Paola Ramos, shares unusual insights that elevate our conversations this season about celebrity and influencers. She asserts the true influencers are everyday people. This helps us consider where the opportunity is for nonprofits to create the essential emotional connection with their audience, one by one, in order to propel change. How can organizations tell their stories in a way that highlights how much power there is in the individual? What would that outcome look like?
LISTEN TO SEASON 4 EPISODE 5
At the helm of Color Of Change, the largest online racial justice organization in the country, Rashad Robinson’s reach and influence is undeniable. In this episode of the Social Change Diaries, Rashad reveals the core structure that makes Color Of Change so powerful. He talks about leading the successful campaign against credit companies who accepted money from hate groups- an effort that catalyzed everyday citizens into a powerful group of 1.4 million activists- and what celebrity and influence means from his vantage point.
LISTEN TO SEASON 4 EPISODE 4
When considering how to leverage celebrity voices to impact social causes, it’s important to understand the landscape and culture of for profit companies and how best to approach them about the artists they represent. This episode features a key leader in today’s music industry, Jacqueline Saturn, President of Caroline Music Distribution. Jacqueline shares insights that shed light on how nonprofits can open dialogues with companies for partnerships with artists who are passionate about speaking out on behalf of specific causes.
LISTEN TO SEASON 4 EPISODE 3
To understand the true meaning of #FollowBlackWomen, tune into this interview with Higher Heights Co-Founder, Kimberly Peeler-Allen. Kimberly shares the roadmap of how she and her co-founder built a movement that yields power and influence in the political realm. This interview provides a step-by-step guide to help nonprofits engage audiences in creating change. The organization’s ability to amplify the voices of black women offers a powerful example of what is possible for organizations who can create an emotional connection to their audience that catapults them into action.
LISTEN TO SEASON 4 EPISODE 2
Vanessa thought it would be fitting to launch the new season on Celebrity and Influence, with Ingrid Newkirk, the President and Founder of People for the Ethical Treatment of Animals (PETA). Long before she working in the social change sector, Vanessa marveled at how influential PETA was and how effective their communications and marketing were. Over the years, PETA’s influence has grown substantially. In this dialogue, Ms. Newkirk sheds light on the ways in which PETA has managed to stay true to its founding principles, while also evolving and becoming increasingly relevant in the midst of a dramatically a changing cultural landscape.
LISTEN TO SEASON 4 EPISODE 1
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